Avid follower of technology. I help businesses create elegant solutions to complex problems whilst maintaining the focus on vision & strategy.

I've had the opportunity to conceive innovative interactions for some of your favorite household brands. My industry experience covers technology, government, travel, sports, politics, financial services, charity, non-profit, retail, transportation and logistics, intranet consumer products and most recently enterprise software solutions. Project durations have varied from two weeks to two years.

For over a decade, I've been crafting user-centered design experiences that make a measurable difference to the way people live, work and play. I specialize in responsive front-end design, HTML/CSS and web typography. Some other areas of expertise are creative direction/art direction, interface design, rapid prototyping, concepting, mobile/app design and more. Most days I work with requirements, use-case scenarios, pixels, grids, typography, colors and lines of code.

Product Strategy

Planning-out apps and web sites, taking into careful consideration the needs and motivations of your users and the goals of your business. Understanding your objectives, sales goals, funnels, marketing plans, and more.

100% Complete

User Experience

Emphatic, advocate for the user. Spot on Interaction instincts, Great Communicator and Efficient Problem-Solver. Quickly convert requirements to functional deliverables. Construct, maintain and extend wireframes. High level of talent in UI/UX and wire-framing along with informational architecture skills, strong design aesthetics, high level typography skills, strong compositional and layout skills.

Introduces new technologies, ability to work in a collaborative environment and take criticism, willingness to grow and learn, team player that can work on his own and come up with well thought solution for intuitive user experience on all digital platforms. Able to adapt to rapidly shifting priorities in fast-paced environment Maintains knowledge and guides team in best practices related to industry trends and technologies for web design and content management

Prototyping, Concepts, Information Architecture, User- Flows, Concise Wireframes, User-Testing, Personas,Quick Iterations, Proof of Product. Workflow diagrams, Interactive Mockups, Critical Thinking, Complex Problem Solving Skills, and Analytical approach. Omnigraffle, Visio, Axure.

100% Complete


Design creative user interfaces for products that address business and end-user needs while adhering to technical constraints. Distill and organize large amounts of complex information into simple, useful, and usable designs. Flawless visuals, excellent use of typography, color theory, imagery and graphic elements. Lead creative solutions, plans site design by clarifying goals, designs functionality

Mobile App Design, Website Design, Web App Design, Software Design. Adobe Creative Suite CC 2014 -Photoshop, Illustrator, Indesign.

90% Complete

Front End Code

Front End Web Development. Thorough approach to all work; a desire to go beyond minimum requirements. Also have experience Managing offshore teams.

WordPress, HTML5, CSS3, jQuery, SASS

90% Complete

Design/Dev Concepts

Remote,Responsive Design, Iterative Design, Mobile First, Cross-Browser Compatibility, Agile, Lean UX, Velocity

85% Complete


  • 2016
  • Largest property-casualty insurer and financial service provider in the U.S. No. 33 on the Fortune 50 list.

    State Farm

    November 2016 - Present

    Provide design and tactical guidance for multi-disciplinary teams of Content Strategists, User Experience Architects, and User Experience Designers. Advocate for user-centered designs that help drive efficient, effective, and engaging user experiences.

    Focus on Customer Identity Management including biometrics and security from threat personas.

    Visit Site

  • 2015
  • Mobile App | Disruptive Marketplace

    GasUp Mobile App | On Demand Gas Delivery

    May 2015 - Present

    Founded, researched, audience development and pitched mobile app in the disruptive marketplace. Provided high fidelity wireframes and visuals for mobile interface. Also led creative team, provided strategy and implementation plan to content development and software development teams.

    GasUp in Apple Store
    GasUp in Google Play Store

    Visit Site

  • 2014
  • Enterprise Software Solutions

    Automatic Data Processing (ADP)

    December 2014 - May 2016

    Design html prototypes, visual interfaces and interaction of web-based applications. Design and evaluate visual human interfaces utilizing user-centered design principles. Implement user interface design. Work with the product development team to design online user experiences.

    Ensure user experience is formulated to achieve the goals of the online entity. Be familiar with standard concepts, practices, and procedures within UX Design. Working with complex data and analyzing workflow to simplify the user experience.

  • Customer Gateway


    April 2014 - September 2014

    Provided Gap Analysis for brand guidelines, Competitive Analysis, UI Guidelines, Bi-weekly Status Updates to Stakeholders, Graphic Design, Front End Development, Wireframes and managed Off-Shore Development team for this International payment processing provider.

  • Recall Digital Storage Customer Portal

    Macquarium Intelligent Communications

    March 2014 - August 2014

    Developed user personas and provided User-Flows, Wireframes and Proof of Concept via Axure for an Enterprise level Customer Portal for an Innovative Document Management company.

  • Local On The Go Mobile App

    Simply Interact

    January 2014 - July 2014

    Provided Experience & Visual Design Components for an iOS 7 targeted mobile application designed to give users News, Weather, Sports, and Horoscope information via geolocation for a mobile media and advertising company located in Atlanta.

  • 2013
  • Corporate Website Redesign

    NOTS Logistics

    August 2013 - December 2013

    Provided strategy, wireframes and use case scenarios directly to stakeholders. Also supervised dev implementation and provided changes in agile environment.

    Visit Site

  • Responsive Website Design

    Text to Pledge Software Platform

    April 2013 - August 2013

    Provided high fidelity wireframes by way of proof of concept deliverable for this responsive website leveraging twitter bootstrap. Also provided strategy and implementation plan to content development and software development teams.


    Visit Site

  • Responsive Website Redesign

    Atlanta Based Technology Consulting Firm

    April 2013 - August 2013

    Transitioned existing look and feel to a modern approach based on the "Metro" concept for this Microsoft certified consulting firm. Provided user personas, journey maps, wireframes, and visual design. Provided feedback to dev regarding responsive interaction per user device.


    Visit Site

  • Relieflink Mobile App

    Emory University School of Medicine

    May 2013 - September 2013

    Worked on this award-winning app for Suicide Prevention. App recognized at White House for "Outstanding Interact and Technology." Provided implementation schedule, project management, user personas, User Testing, Wireframes and visual design in preparation for iOS7.

    Download from the App Store

  • 2012
  • U-Verse Mobile App


    October 2013 - January 2014

    Worked with a team of User Experience Designers to analyze existing user flows and current business requirements. Worked with client selected vendors to establish a simplistic, easy to use implementation plan and enhanced, easy to use interaction base around user goals balanced with business goals.

    Download from the App Store


  • ReliefLink Mobile App

    ReliefLink Mobile App

    The ReliefLink Suicide prevention Mobile app was awarded "Advancement in Technology"at the Behavioral Health Technologies Innovations Conference at The White House in 2013.

    Download App
  • PAAS Healthy Lifestyles

    PAAS Healthy Lifestyles

    Wireframes provided for a platform concept based around rewarding employees for tracking healthy dieting and workout routines. The concept includes a social component where co-workers can share their progress and encourage each other.

  • Latin American Association Website Redesign

    Latin American Association Website Redesign

    Corporate Website Redesign for Transportation and Logistics company.

  • NOTS Logisitcs Website Redesign

    NOTS Logistics

    Corporate Website Redesign for Transportation and Logistics company.

    Visit Website
  • Home Depot BOPIS

    Home Depot BOPIS (Buy Online Pay In Store)

    Wireframe sample annotating interaction for Home Depot's "Buy Online Pay In Store" Concept.

  • SWAGG Mobile Wallet

    SWAGG Mobile Wallet Style-guide Insert

    Style-guide entry detailing components specifications for mobile wallet app intended for offshore development team.


  • Skills

    Want to talk more? Have a project you want to discuss? Let's talk! Drop a line or give me a ring anytime!

    Charlotte, NC 28205

    Mobile: 404-913-1741

    Email: Click Here

    © Copyright 2023 Williams Consulting, LLC. All Rights Reserved.